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MERLOT II




        

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15.822 Strategic Marketing Measurement

        

15.822 Strategic Marketing Measurement

Logo for 15.822 Strategic Marketing Measurement
Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation, but you can pursue other project applications. A major objective of the course is to give you... More
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: March 04, 2013
Author:
Submitter: Cathy Swift

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Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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