Marketing Management
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MERLOT II




        

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Marketing Management

        

Marketing Management

Logo for Marketing Management
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: August 14, 2012
Author:
Submitter: Cathy Swift

Quality

  • Peer review 4 rating
    Peer Reviews: 4 rating
  • User Rating (not rated)
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  • Learning Exercises (none)
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About

Primary Audience:
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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