15.369 Corporate Entrepreneurship: Strategies for Technology-Based New Business Development
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15.369 Corporate Entrepreneurship: Strategies for Technology-Based New Business Development

        

15.369 Corporate Entrepreneurship: Strategies for Technology-Based New Business Development

Logo for 15.369 Corporate Entrepreneurship: Strategies for Technology-Based New Business Development
This course is about "corporate entrepreneurship", my label for the alternative approaches that existing firms use to generate new technology-based products and businesses. It emphasizes various kinds of internal ventures and multiple "external" collaborative approaches that include corporate venture capital investments, licensing and different types of alliances and formal joint ventures. Basis for the new knowledge presented in this course is a combination of academic research and my personal... More
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: June 09, 2011
Author:
Submitter: Cathy Swift

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Language: English
Cost Involved: no
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Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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