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15.356 How to Develop "Breakthrough" Products and Services

        

15.356 How to Develop "Breakthrough" Products and Services

Logo for 15.356 How to Develop
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term... More
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: June 18, 2012
Author:
Submitter: Cathy Swift

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Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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