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MERLOT II




        

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15.835 Entrepreneurial Marketing

        

15.835 Entrepreneurial Marketing

Logo for 15.835 Entrepreneurial Marketing
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How... More
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: June 09, 2011
Author:
Submitter: Cathy Swift

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Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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