In Defense of Advertising
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MERLOT II




        

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In Defense of Advertising

        

In Defense of Advertising

Logo for In Defense of Advertising
"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s... More
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: June 29, 2011
Date Modified in MERLOT: June 29, 2011
Author:
Submitter: Cathy Swift

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
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About

Primary Audience: College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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