Compensating for the Shortcomings of the Written Word
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Compensating for the Shortcomings of the Written Word

        

Compensating for the Shortcomings of the Written Word

Logo for Compensating for the Shortcomings of the Written Word
Written communication lacks the subtle tonalities of the spoken language, as demonstrated in this humorous ad in which a single word is said 15 times with a slightly different meaning each time. Writers must compensate for these deficiencies by providing detail and context and selecting their words precisely.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: April 13, 2012
Author:
Submitter: Lisa Lewin
Keywords: las vegas, bud lite, film, english composition, marketing, tv, advertising, english, business

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (5)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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