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MERLOT II


        

Material Detail


How Innovators Can Edge Established Competitors Out of the Market

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Location:
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: February 13, 2013
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Author:   Mindgate Media
Submitter : Lisa Lewin

Description:

This excellent animated talk explains Clayton Christensens theory of disruptive innovation as it applies to business.


Keywords:
product design, small business, marketing, strategy, marketing strategy, customer service, business, entrepreneurship, lectures, entrepreneurial leadership, relations, clayton christensen, product development, management, innovation, growth

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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no Source Code Available: no
Accessiblity Information Available: unsure Copyright: no
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

About this material:

  • Editor Review avg:5 stars
  • User Rating5
                                                                            
                                                                            stars
  • Discussion (1 Comment)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


 

Discussion for How Innovators Can Edge Established Competitors Out of the Market

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Avatar for Deb Tech
1 year ago

Deb Tech (Faculty)

This presentation clearly explains disruptive innovation - geared toward upper-level marketing/business students.

Time spent reviewing site: 10 minutes

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