How Innovators Can Edge Established Competitors Out of the Market
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How Innovators Can Edge Established Competitors Out of the Market

        

How Innovators Can Edge Established Competitors Out of the Market

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This excellent animated talk explains Clayton Christensens theory of disruptive innovation as it applies to business.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: February 13, 2013
Author:
Submitter: Lisa Lewin
Keywords: product design, small business, marketing, strategy, marketing strategy, customer service, business, entrepreneurship, lectures, entrepreneurial leadership, relations, clayton christensen, product development, management, innovation, growth

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User review 5 average rating
  • User Rating: 5 user rating
  • Discussion (1 Comment)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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Avatar for Deb Tech
1 year ago

Deb Tech (Faculty)

This presentation clearly explains disruptive innovation - geared toward upper-level marketing/business students.

Time spent reviewing site: 10 minutes