Use of Dual-Coding to Enhance Memory
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Use of Dual-Coding to Enhance Memory

        

Use of Dual-Coding to Enhance Memory

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In this clip from the film 21, a math student, hoping to become a Blackjack card counter, learns to memorize long sequences of numbers by pairing words with numbers. This illustrates dual-coding of visual and verbal information which can be used to increase brand recall in advertising.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: July 11, 2012
Author:
Submitter: Lisa Lewin
Keywords: film, blackjack, marketing, consumer marketing, advertising, marketing strategy, mit, memorization, consumer behavior, business, las vegas, 21, brand recall, kevin spacey, tv, harvard, casino, video, card counting

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  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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