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Creating Suitable Ads for Changing Audiences


Creating Suitable Ads for Changing Audiences

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In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically enumerate the merits of Winston cigarettes. The ad is shocking to modern viewers, not least because the series is now thought of as a childrens show; however, it was originally intended for an adult audience. Advertisers must be alert to ensure that ads remain suitable when attitudes or audience changes.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Submitter: Lisa Lewin
Keywords: film, wilma, marketing, consumer marketing, barney rubble, tv, advertising, fred flintstone, marketing strategy, winston cigarettes, betty, business


  • Editor Review avg: 5 rating
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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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