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| Description: |
In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically enumerate the merits of Winston cigarettes. The ad is shocking to modern viewers, not least because the series is now thought of as a childrens show; however, it was originally intended for an adult audience. Advertisers must be alert to ensure that ads remain suitable when attitudes or audience changes. |
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| Keywords: |
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film, wilma, marketing, consumer marketing, barney rubble, tv, advertising, fred flintstone, marketing strategy, winston cigarettes, betty, business
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| More information about this material: |
Primary Audience:
College General Ed,
College Lower Division,
College Upper Division
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
unsure
Copyright:
no
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 United States
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About this material: |
Peer Reviews (not reviewed)
Workflow status (accepted for review)
Comments (none)
Learning Exercises (none)
Personal Collections (none)
Accessibility Info (none)
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