Adapting Distribution Strategies to Reach Rural Consumers
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Adapting Distribution Strategies to Reach Rural Consumers

        

Adapting Distribution Strategies to Reach Rural Consumers

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Multinationals face distribution challenges in rural areas with decentralized populations and inadequate roads. Triveni Supermarkets, an Indian chain that carries many global brands, has developed an innovative solution to reach customers in rural Kerala a floating supermarket. The boat travels Keralas waterways to bring necessities to thousands of villagers, and the money Triveni saves on transportation allows them to sell premium products for less than their competitors.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Author:
Submitter: Lisa Lewin
Keywords: supermarket, technology, consumer marketing, kerala, disruption, transportation, game changer, business, interfere, brand recall, entrepreneurial leadership, colgate, international marketing, brand loyalty, asia, india, consumer fed, innovation, video, globalization, product design, news, marketing, supply chain management, direct marketing, multinationals, strategy, sales strategy, samsung, distribution, customer service, entrepreneurship, rural, adaptation, triveni, disruptive, relations, floating, global strategy, subsidies, operations, growth

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
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    avg: 5 rating
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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