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Corporate pranksters Andy Bichlbaum and Mike Bonanno set out to change the world and open eyes in the sequel to their 2003 documentary The Yes Men. This entertaining and insightful film sees the duo posing as representatives for Dow Chemical, Exxon Mobil, Halliburton, and even the U.S. Chamber of Commerce, in an effort to shed...
Corporate pranksters Andy Bichlbaum and Mike Bonanno set out to change the world and open eyes in the sequel to their 2003 documentary The Yes Men. This entertaining and insightful film sees the duo posing as representatives for Dow Chemical, Exxon Mobil, Halliburton, and even the U.S. Chamber of Commerce, in an effort to shed light on corporate misconduct and inaction. In one stunt, Bichlbaum poses as a representative for Dow Chemical, which recently merged with Union Carbide, to apologize for the explosion at an insecticide plant in Bhopal, India in 1984 which left over 8,000 dead. Bichlbaum declared on live TV that the company was going to take full responsibility for the disaster and pay $12 billion to compensate victims. The hoax was exposed, but not before Dow lost $2 billion in stock in 20 minutes. Later in the documentary, Bichlbaum travels to post-Katrina New Orleans and passes himself off as a spokesman for the Department of Housing and Urban Development. He declares confidently that a group of contractors will not tear down public housing left unscathed by the storm (as had been the policy), but will instead aid in rebuilding and reopening homes for displaced residents.
communications strategy, presentation skills, new orleans, europe, ethics, union carbide, asia, department of housing and urban development, india, government, trick, satire, business communications, reparations, crisis management, marketing, chamber of commerce, social responsibility, strategy, media management, bhopal disaster, acceptable risk, hurricane katrina, prank, north america, business policy, regulation, halliburton, business law, governance