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Helvetica, an independent documentary by Gary Hustwit, is an engaging look at the eponymous typeface, and an exploration of the effects of advertising and design. The font is famous for its simultaneous ubiquity and distinctive character companies as diverse as American Apparel, Verizon, and BMW use Helvetica to establish their brand identities. Shot in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium, the film takes a truly global look at marketing and... More
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Submitter: Lisa Lewin
Keywords: staples, metlife, communications strategy, graphic, american apparel, europe, all developed countries, north face, consumer marketing, apple macintosh, advertising, visual culture, creativity, toyota, business, subway, international marketing, typeface, jeep, viral. global phenomenon, psychology, sears, greyhound, customization, logo, business communications, targeted advertising, product design, marketing, font, verizon, marketing strategy, akzidenz grotesk, nestle, north america, mta, target, bmw, ups, typography, product development, success, design


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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: yes
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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