Red Cross Needs to Rebuild Trust After Series of Missteps
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Red Cross Needs to Rebuild Trust After Series of Missteps

        

Red Cross Needs to Rebuild Trust After Series of Missteps

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Perceived misdirection of contributions made after 911, poor coordination of relief efforts in the wake of Hurricane Katrina, and other issues have created a credibility gap for the Red Cross according to this report on CNN Money. Now the organization is determined to get everything right in Haiti to rebuild trust not only in the Red Cross but in all relief organizations.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Author:
Submitter: Lisa Lewin
Keywords: communications strategy, 9/11, all developed countries, all emerging countries, disaster relief, ethics, interviews, public relations, business, ceo, first responders, scandals, non-profit, fundraising, donors, embezzlement, haiti, video, executive compensation, business communications, all pre-emerging countries, crisis management, news, trust, social responsibility, red cross, information management, hurricane katrina, charitable giving, philanthropy, gail mcgovern, united way, non-profit management, management

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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