Changing Marketing Priorities During a Recession
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Changing Marketing Priorities During a Recession

        

Changing Marketing Priorities During a Recession

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Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The high sales reflect the Super Bowls ability to deliver the most elusive prize in an ever-fragmenting media landscape a large mass audience.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Author:
Submitter: Lisa Lewin
Keywords: communications strategy, presentation skills, consumer marketing, advertising, business, super bowl, risk, monster.com, hyundai, pepsi, video, business communications, marketing, news, recession, brand equity, nfl, economy, marketing strategy, sales strategy, strategy, winning, retailers, anheuser busch, north america, taco bell, football, economics, competition, general electric

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
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    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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