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Art, Copy traces the legacy of groundbreaking artists working in advertising, a field often looked down on as cheap and manipulative. Legendary slogans like Think Different and Just Do It shaped the cultural terrain of the last fifty years, and blurred the line between art and business. Director Doug Pray argues that advertising is a valid medium for artistic expression, with the potential to transform mainstream culture. Focusing on a handful of influential advertising executives, the film... More
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Submitter: Lisa Lewin
Keywords: communications strategy, expression, mtv, all developed countries, consumer marketing, creative solutions, advertising, mac, public relations, creativity, business, inspiration, tommy hilfiger, power, video, innovation, business communications, product design, marketing, organizational behavior, direct marketing, marketing strategy, business image, entrepreneurship, ronald reagan, nike, public image, talent development, apple, problem solving, got milk


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Primary Audience: College Lower Division
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: yes
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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