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The Next Industrial Revolution


The Next Industrial Revolution

Logo for The Next Industrial Revolution
The future of the planet sometimes looks bleak, as environmentalists predict ecological disaster and societal collapse. Architect Bill McDonough sees opportunity in the increased awareness of environmental issues. In fact, sustainable design has the potential to foster profitable business solutions. Firms like Nike and Ford are reinventing technical entreprises, using nature as a guide. McDonough and his partner, chemist Michael Braungart, explain how this design revolution can create a safe,... More
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: September 26, 2013
Submitter: Lisa Lewin
Keywords: manufacturing, technology, all developed countries, all emerging countries, ethics, production, william mcdonough, business, sustainable economy, oberlin, green business, designtex, sustainable design, textiles, sustainability, ford, video, innovation, product design, social responsibility, philosophy, strategy, environmentalism, cradle to cradle, entrepreneurship, nike, operations, michael braungart, design, growth


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Primary Audience: College Lower Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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