American Brands Go East
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American Brands Go East


American Brands Go East

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Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on the needs of Chinese consumers. From cucumber potato chips to watermelon gum, American companies are developing products specifically designed for the fast-growing Chinese consumer market.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: August 13, 2014
Submitter: Lisa Lewin
Keywords: american companies in china, consumer marketing, american products in china, u.s. brands in china, market research, business, shaun rein, chinese market research, international marketing, chinese consumers, china market research group, asia, chinese economy, chinese focus groups, video, product management, developing markets, all pre-emerging countries, marketing, news, marketing strategy, strategy, u.s. companies in china, american brands in china, chinese market analysis, global strategy, chinese markets, u.s. products in china, consumer markets, global management, product development, management


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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