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| Description: |
Shaun Rein, Managing Director of the China Market Research Group, discusses efforts by major U.S. companies to focus on the needs of Chinese consumers. From cucumber potato chips to watermelon gum, American companies are developing products specifically designed for the fast-growing Chinese consumer market. |
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| Keywords: |
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american companies in china, consumer marketing, american products in china, u.s. brands in china, market research, business, shaun rein, chinese market research, international marketing, chinese consumers, china market research group, asia, chinese economy, chinese focus groups, video, product management, developing markets, all pre-emerging countries, marketing, news, marketing strategy, strategy, u.s. companies in china, american brands in china, chinese market analysis, global strategy, chinese markets, u.s. products in china, global management, consumer markets, product development, management
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| More information about this material: |
Primary Audience:
College General Ed,
College Lower Division,
College Upper Division
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
unsure
Copyright:
no
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 United States
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About this material: |
Peer Reviews (not reviewed)
Workflow status (accepted for review)
Comments (none)
Learning Exercises (none)
Personal Collections (none)
Accessibility Info (none)
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