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Amazon CEO Reveals Three Requirements for Business Success


Amazon CEO Reveals Three Requirements for Business Success

Logo for Amazon CEO Reveals Three Requirements for Business Success
Jeff Bezos, Chairman of Amazon, talks about the three things that drive a company forward customer obsession, invention and thinking long-term and introduces the alliance between Amazon and Zappos and how these three business drivers are inherent in both Amazon and Zappos business cultures.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: May 08, 2014
Submitter: Lisa Lewin
Keywords: invention, customer-focus, mistakes, technology, org structure, small business, consumer marketing, being misunderstood, interviews, quality management, business, risk, acquisition, entrepreneurial leadership, sustainability, video, innovation, jeff bezos, product design, organizational behavior, marketing, technology management, strategy, sales strategy, marketing strategy, distribution, customer service, entrepreneurship, amazon, customer obsession, digital marketing, long-term thinking, north america, relations, brand, operations, product development, management, zappos, design, competition, growth



Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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Avatar for Carol Goodbar Ph.D.
35 weeks ago

Carol Goodbar Ph.D. (Faculty)

Although this video has not been used by me yet, it will be in the future.  The observations made by Jeff Bezos, Chairman of Amazon, are relevant and shared with a great sense of humor. The interview is great example of starting a business in a garage.