Pursuing Growth in an Underserved Market
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Pursuing Growth in an Underserved Market

        

Pursuing Growth in an Underserved Market

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A British reporter discusses how Kingfisher Airlines, and its CEO, Vijay Mallya, are building an international presence, creating new routes, and employing unique marketing strategies to enhance revenues and profits in a volatile industry and economy.
Material Type: Presentation
Technical Format: Video
Date Added to MERLOT: July 06, 2011
Date Modified in MERLOT: January 12, 2012
Author:
Submitter: Lisa Lewin
Keywords: bangalore, customer-focus, hospitality, vijay mallya, business, international marketing, asia, india, video, innovation, product design, marketing, news, marketing strategy, strategy, customer service, entrepreneurship, london, flight attendants, business policy, relations, international route, global strategy, service industry, product development, kingfisher airlines, british reporter, competition, growth

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
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  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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