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MERLOT II




        

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Lecture Slides for Persuasive Advertising

        

Lecture Slides for Persuasive Advertising

Logo for Lecture Slides for Persuasive Advertising
Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: October 18, 2011
Date Modified in MERLOT: October 18, 2011
Submitter: Theresa Clarke
Keywords: advertising, IMC

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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About

Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure
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