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Branding through Logos

Branding through Logos

A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the brand image and convey the brand’s personality. A logo can be called as visual signature for the brand. A logo comprises a set of elements (color, typeface, name and design) that lend visibility to a company’s products and services. A logo design can create a powerful impact on the brand drawing emotional reactions from consumers. Logos thus enable an organization to distinguish itself from other market players. Logos play a crucial role in influencing consumer experiences. NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly... Show More

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