Your Brand, Your Treasure
The book explains the complex world of brands, from the parameters of identity, notoriety, and reputation, as essential elements for the development of sales and customer loyalty.
Facing from commercial or institutional brands to personal brands, including brands/city or brands/nation.
NOTE: This is a BookBoon publication and you have to provide your email address to access it. It is free for students, but only free for 30 days for others.