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Ventaja Competitiva


Ventaja Competitiva

Logo for Ventaja Competitiva
El texto contiene en formato PDF, la definición y la descripción del concepto de Ventaja Competitiva y su aplicación en el contexto empresarial real. Es una lectura complementaria que consituye un gran aporte para el trabajo semestral conducente al desarrollo de un plan de Marketing.Se acompaña de casos prácticos que permiten la aplicación de los contenidos.
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: January 13, 2012
Date Modified in MERLOT: January 13, 2012
Keywords: estrategias competitivas, ventaja competitiva, cadena de valor


  • Editor Review avg: 3 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (1)
  • Accessibility Info (none)


Primary Audience: College General Ed, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Tener instalados Adobe Flash y PDF
Language: Spanish
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure


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