Material Detail

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or support their business functions, however most ignore business blogs in favour of the more popular networking sites like Facebook & Twitter. A business blog is a very powerful and versatile tool that, along with its own numerous benefits, can also be used to effectively harness the power and reach of other social media. This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.'

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