Principles of Marketing
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Principles of Marketing


Principles of Marketing

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In this course, the student will learn about the entire marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. The student will learn to ask: what does the customer need? What does the customer want? Who is this customer? The student will also explore the various ways in which marketing departments and independent agencies answer these questions—whether through research, analysis, or even trial-and-error. ... More
Material Type: Online Course
Technical Format: HTML/Text
Date Added to MERLOT: January 27, 2012
Date Modified in MERLOT: January 27, 2012
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Submitter: Sean Connor
Keywords: Sales, Positioning, Business, Consumer, Promotion, Strategy, Marketing, Research, Advertising, Targeting, Company, Collaborators


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
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Primary Audience: College Lower Division
Mobile Compatibility: Not specified at this time
Language: English
Material Version: 0
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: Creative Commons License
This work is licensed under a Attribution 3.0 United States


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