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Dr. Thom Gencarelli is an Associate Professor and Chair of the Communication Department at Manhattan College. He has taught for most of his career in the broadcasting/telecommunications area, but also taught mass communication/mass media and media theory, with specialization in children and media, popular culture (especially popular music), media education/media literacy, and media ecology. Dr. Gencarelli is presently the Vice President of the Media Ecology Association, and will serve as Coordinator of their 13th annual convention at Manhattan College, June 7-10, 2012. He is also a Past President of both the New York State Communication Association and the New Jersey Communication Association, and is on the Board of Trustees of the Institute of General Semantics. In addition, he is a member of the International Communication Association, the National Communication Association, and the Eastern Communication Association.