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MERLOT II




        

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Agricultural Marketing Management Module

        

Agricultural Marketing Management Module

Logo for Agricultural Marketing Management Module
The main objective of this module is to develop your understanding and skills to successfully manage the marketing of agricultural and food products in a global, ever-changing, competitive and sometimes even in a hostile environment. The module specifically aims at:Acquainting you with the generic concepts of Marketing Management.Providing you with an overview of marketing of agricultural commodities and products.Making you appreciate the important decisions to take during the management of each... More
Material Type: Online Course
Technical Format: PowerPoint
Date Added to MERLOT: May 03, 2012
Date Modified in MERLOT: May 22, 2012
Author:
Submitter: OER Africa
Keywords: product management, agricultureoer, marketing system, maize grain, channel management, agricultural marketing, maize flour, physical distribution, adoption and diffusion processes, africaoer, commodity, agricultural management, pricing decision, agricultural and food marketing, informal and formal milk marketing, consumer behaviour, new production development, marketing cost and margins, marketing communications

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Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Material Version: 0
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: Creative Commons License
This work is licensed under a Attribution 3.0 United States

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