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Resources for Teaching Marketing

        

Resources for Teaching Marketing

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A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases. Provides lots of choices and suits a variety of learning styles. Material developed by an experienced marketing lecturer and practioner.
Material Type: Collection
Technical Format: HTML/Text
Date Added to MERLOT: July 13, 2012
Date Modified in MERLOT: September 13, 2013
Submitter: Geoff Fripp
Keywords: case studies, resources, marketing teacher, cases, marketing lecturer, exercises, learning, activities, education, lesson planner, marketing instructor

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  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: unsure
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