Media Planning
Peer Review for material titled "Media Planning"
User Rating for material titled "Media Planning"
Member Comments for material titled "Media Planning"
Personal Collections for material titled "Media Planning"
Learning Exercises for material titled "Media Planning"
Accessibility Info for material titled "Media Planning"
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Search > Material Results >

Media Planning


Media Planning

Logo for Media Planning
This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the different stakeholders involved in the changing landscape of media and media agencies. The entire process is explained through the use of a real case study about the launch of a new car. Basic data on the media sector and advertisers explain, in a graphical and dynamic perspective, how new technologies have changed the sector in recent years. The case includes exercises and... More
Material Type: Tutorial
Technical Format: HTML/Text
Date Added to MERLOT: July 17, 2012
Date Modified in MERLOT: October 29, 2013
Send email to
Send email to
Keywords: media strategy, invoicing, planning, Media Planning, negotiation, media agency, briefing, media purchasing, advertiser, evaluation



Primary Audience: College General Ed, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain


QR Code for this Page

Browse in Categories


Discussion for Media Planning

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page