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Authors:
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Manuel Alonso
IE Business School
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Maria Luisa Mendez
IE Business School
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| Description: |
The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive videointerview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools.
The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform. |
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| Keywords: |
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Marketing, Digital Marketing Plan, Music Industry, Music plattform, Internet
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| More information about this material: |
Primary Audience:
College General Ed,
College Upper Division,
Professional
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Language:
English
Cost Involved:
unsure
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 Spain
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About this material: |
Peer Reviews (not reviewed)
Workflow status (accepted for review)
Comments (none)
Learning Exercises (none)
Personal Collections (none)
Accessibility Info (none)
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