Strategic communication at Locarno Film festival
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Strategic communication at Locarno Film festival

        

Strategic communication at Locarno Film festival

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Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival and in particular the repositioning of the event’s image from the year 2006.The repositioning can be studied through video interviews, examples of the activities implemented and interactive exercises.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 17, 2012
Date Modified in MERLOT: December 20, 2013
Authors:
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Keywords: Brand, Corporate communication, Strategic communication, Stakeholder, Corporate identity manual, Festival, Movies, Image, Locarno, Marketing, Sponsors., Film festival, Switzerland, Corporate Identity

Quality

  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

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