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MERLOT II




        

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Mango

        

Mango

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Multimedia case that analyzes the online sale strategy of Mango. This case covers the strategy since the company started the e-commerce campaign in 2000 until 2008.This case contains a series of interactive graphs that explain what e-commerce is and the impact it can have on the P&L of a company especially in the retail sector. It does also include a "did you know?" that describes the use of e-commerce platforms in different sectors.It also includes videos of Mango managers aarguumenting the... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 17, 2012
Date Modified in MERLOT: July 17, 2012
Authors:
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Keywords: online sales, clothes, e-commerce, Mango, retail

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  • Editor Review (not reviewed)
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

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