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Authors:
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Jose Esteves
IE Business School
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Marta Dominguez
IE Business School
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| Description: |
BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the banks Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company’s strategy.
This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey, as well as to consider challenges that this plan could bring in the future. |
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| Keywords: |
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Web 2.0, wikis, applications, Innovation, banking sector, blogs
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| More information about this material: |
Primary Audience:
College General Ed,
College Lower Division,
College Upper Division,
Graduate School,
Professional
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Language:
English
Cost Involved:
unsure
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 Spain
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About this material: |
Peer Reviews (not reviewed)
Workflow status (Not triaged)
Comments (none)
Learning Exercises (none)
Personal Collections (none)
Accessibility Info (none)
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