BBVA, The Web 2.0 Innovation (Re)-Evolution
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BBVA, The Web 2.0 Innovation (Re)-Evolution

        

BBVA, The Web 2.0 Innovation (Re)-Evolution

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BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the banks Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company’s strategy. This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey, as well as to consider challenges that this... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 17, 2012
Date Modified in MERLOT: July 17, 2012
Authors:
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Keywords: Web 2.0, wikis, applications, Innovation, banking sector, blogs

Details

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review (not reviewed)
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  • Learning Exercises (none)
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Primary Audience: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

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