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Developing an Internet Marketing Strategy

        

Developing an Internet Marketing Strategy

Logo for Developing an Internet Marketing Strategy
'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy. The Internet is a dynamic system, with both companies and consumers having to adapt to the rapid pace at which it moves. For companies, this means that competition has become global. Target demographics are no longer geographically limited, expanding across countries and continents. These expansions, though, mean that companies have to adapt different types of... More
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: September 10, 2012
Date Modified in MERLOT: September 10, 2012
Author:
Submitter: Cathy Swift

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  • Editor Review avg: 5 rating
  • User Rating (not rated)
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Primary Audience: College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Download PDF from this site
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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