Web 2.0 and Social Media for Business
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MERLOT II




        

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Web 2.0 and Social Media for Business

        

Web 2.0 and Social Media for Business

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This is a free online textbook offered by BookBoon.'Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. Theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress... More
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: December 05, 2012
Date Modified in MERLOT: December 05, 2012
Author:
Submitter: Cathy Swift

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Download book as PDF from this site.
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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