Growth and Competitive Strategy in 3 Circles
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MERLOT II




        

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Growth and Competitive Strategy in 3 Circles

        

Growth and Competitive Strategy in 3 Circles

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This is a free online textbook offered by Saylor Foundation.'Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands.Growth and Competitive Strategy in 3 Circles by Urbany and Davis uses the 3-Circle model to facilitate your students' speed of understanding and action by focusing attention on the most critical... More
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: January 07, 2013
Date Modified in MERLOT: January 07, 2013
Authors:
Send email to Joe.Urbany.1@nd.edu
Submitter: Cathy Swift

Details

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review (not reviewed)
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About

Primary Audience: College General Ed, College Upper Division, Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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