Material Detail
Great Ideas for Teaching Marketing
Quality
-
Peer Review
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User Rating
- Comments (4) Comments
- Learning Exercises
- Bookmark Collections (23) Bookmark Collections
- Course ePortfolios
- Accessibility Info
More about this material
- Material Type:
- Collection
- Date Added to MERLOT:
- August 31, 2001
- Date Modified in MERLOT:
- June 15, 2022
- Author:
- South-Western Publishing
- Submitter:
-
Cathy Swift
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Comments
Kathleen Gruben (Faculty)
It has some great ideas. I was looking specifically for an exercise for product lifecycle. The assignment was good, but only 2 of the links were operational. I was able to adapt without th elinks, but I would have been happier if they had all been active.
Fernando Videla (Administrativo de Educación)
Material bueno y bien estructurado, pero es importante que sea aplicado a alumnos con conocimientos previos de administración.
Technical Remarks:
Material bastante técnico, con ideas innovadoras y de aplicación cotidiana.
Michele Fritz (Faculty)
The publisher also provides these bound as softcover books to instructors who adopt their Marketing textbooks. I have used several editions to develop major projects and useful class exercises for my Principles of Marketing class.
These are very helpful because they are proven methods for teaching different aspects of Marketing. So if you cannot think of a way to explain brand equity, for instance, you can look up how someone else does it successfully.
This is a very valuable resource to brighten up any Marketing course--whether lecture or online.
Technical Remarks:
Allison Selby (Faculty)
This is a great range of topics, but many of the resources have become dated or are unavailable through broken links. With an update, this could become a valuable resource again.