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MERLOT II

Material Detail

Great Ideas for Teaching Marketing

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Location:
Material Type: Collection
Date Added to MERLOT: August 31, 2001
Date Modified in MERLOT: November 07, 2012
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Author:   South-Western Publishing
Submitter : Cathy Swift
Description:
This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing professors. The ideas are categorized by sub-topic within Marketing (Consumer Behavior, Marketing Research, Advertising, etc.) and include a special "Teaching Tips" section.
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no Source Code Available: no
Accessiblity Information Available: no Copyright: no
Creative Commons: unsure

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Discussion for Great Ideas for Teaching Marketing

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Avatar for Fernando Videla
1 year ago

Fernando Videla (Administrativo de Educación)

Material bueno y bien estructurado, pero es importante que sea aplicado a alumnos con conocimientos previos de administración.

Technical Remarks:

Material bastante técnico, con ideas innovadoras y de aplicación cotidiana. 

Time spent reviewing site: Dos horas como mínimo.

Avatar for Allison Selby
2 years ago

Allison Selby (Faculty)

This is a great range of topics, but many of the resources have become dated or are unavailable through broken links. With an update, this could become a valuable resource again.

Avatar for Michele Fritz
9 years ago

Michele Fritz (Faculty)

The publisher also provides these bound as softcover books to instructors who adopt their Marketing textbooks. I have used several editions to develop major projects and useful class exercises for my Principles of Marketing class.



These are very helpful because they are proven methods for teaching different aspects of Marketing. So if you cannot think of a way to explain brand equity, for instance, you can look up how someone else does it successfully.



This is a very valuable resource to brighten up any Marketing course--whether lecture or online.

Technical Remarks:

Very easy to use.
Used in course

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