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This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts.
that's an excellent learning media to learn about advertising and culture. The author is very creative of using technologies as a good combination to bring learners understand the contents of the subject..!!
only one word : EXCELLENT..!!
yovita aridita utama firstname.lastname@example.org
Pelita Harapan University Graduate School of Education Jakarta - Indonesia
Used in course
9 years ago
The content of the materials was excellent. I really enjoyed the subject.
Used in course
11 years ago
It is imperative that we teach our students how to effectively evaluate information and the sources of such information. With the cyclic advancements in technology, the ways in which information is transmitted has sped up significantly. Students have access to a wealth of information in a myriad of forms (video, print, and internet). The skill of evaluating information for its content, separating the salient information from the blurb, is crucial. This skill can be integrated into the curriculum under nearly any discipline. In ?Advertising Literacy,? Terry Dugas has presented a variety of exercises, which challenge students to think and process information. I spent about 5 hours navigating my way through the site. The information is presented in a very appealing manner. There is a wonderful incorporation of graphics and audio. The information was presented in a logical order. It is fun and easy to follow. There is quite a bit of information and resources. I was thoroughly impressed with the way in which the lesson was presented. The materials accurately present the concepts and models of its design. I did, however, experience some difficulty in loading some of the pages on the site. I am not certain whether or not there was a problem with the links. This might make the use of the site difficult and frustrating for some first time users. Nevertheless, overall, I found this website to be well planned and extremely helpful.
I am not certain whether or not there was a problem with some of the links. This might make the use of the site difficult and frustrating for some first time users.