Advertising Literacy
Peer Review for material titled "Advertising Literacy"
User Rating for material titled "Advertising Literacy"
Member Comments for material titled "Advertising Literacy"
Bookmark Collections for material titled "Advertising Literacy"
Course ePortfolios for material titled "Advertising Literacy"
Learning Exercises for material titled "Advertising Literacy"
Accessibility Info for material titled "Advertising Literacy"
Please enter a Bookmark title
Please limit Bookmark title to 65 characters
Please enter a description
Please limit Bookmark title to 4000 characters
A Bookmark with this title already existed.
Please limit a note about this material to 2048 characters
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Search > Material Results >

Advertising Literacy


Advertising Literacy

Logo for Advertising Literacy
This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts.
Material Type: Presentation
Date Added to MERLOT: September 24, 2001
Date Modified in MERLOT: March 17, 2015
Send email to
Submitter: Cathy Swift


  • Rate this material
  • Create a learning exercise
  • Add accessibility information
  • Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
    Name the Bookmark Collection to represent the materials you will add
    Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
    Edit the information about the material in this {0}
    Submitting Bookmarks...


Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Quick TimeVideo
Adobe Acrobat
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
Browse in Categories:


QR Code for this Page

Users who viewed this material also viewed...


Discussion for Advertising Literacy

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page
Avatar for yovita aridita
10 years ago

yovita aridita (Student)

that's an excellent learning media to learn about advertising and culture. The
author is very creative of using technologies as a good combination to bring
learners understand the contents of the subject..!!

Technical Remarks:

only one word : EXCELLENT..!!

yovita aridita utama

Pelita Harapan University
Graduate School of Education
Jakarta - Indonesia
Used in course

Avatar for Jeri Mock
10 years ago

Jeri Mock (Faculty)

The content of the materials was excellent. I really enjoyed the subject.

Used in course

Avatar for Kennetha Glover
12 years ago

Kennetha Glover (Student)

It is imperative that we teach our students how to effectively evaluate
information and the sources of such information. With the cyclic advancements
in technology, the ways in which information is transmitted has sped up
significantly. Students have access to a wealth of information in a myriad of
forms (video, print, and internet). The skill of evaluating information for its
content, separating the salient information from the blurb, is crucial. This
skill can be integrated into the curriculum under nearly any discipline. In
?Advertising Literacy,? Terry Dugas has presented a variety of exercises, which
challenge students to think and process information. I spent about 5 hours
navigating my way through the site. The information is presented in a very
appealing manner. There is a wonderful incorporation of graphics and audio.
The information was presented in a logical order. It is fun and easy to follow.
There is quite a bit of information and resources. I was thoroughly impressed
with the way in which the lesson was presented. The materials accurately
present the concepts and models of its design. I did, however, experience some
difficulty in loading some of the pages on the site. I am not certain whether
or not there was a problem with the links. This might make the use of the site
difficult and frustrating for some first time users. Nevertheless, overall, I
found this website to be well planned and extremely helpful.

Technical Remarks:

I am not certain whether or not there was a problem with some of the links.
This might make the use of the site difficult and frustrating for some first
time users.