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Conjoint Analysis Samples

Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used frequently around the world. Two of the samples here allow one to understand how conjoint analysis is used in marketing research studies.
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
February 14, 2002
Date Modified in MERLOT:
September 16, 2019
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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