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Conjoint Analysis Samples

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Location: Go to Material
Material Type: Simulation
Date Added to MERLOT: February 14, 2002
Date Modified in MERLOT: July 06, 2004
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Author: Randall G. Chapman Send email to Randall G. Chapman 
Submitter : Cathy Swift

Description:
Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used frequently around the world. Two of the samples here allow one to understand how conjoint analysis is used in marketing research studies.

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More information about this material:
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Copyright: no
Creative Commons: unsure

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