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Business Communication for Success

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: • Learning Objectives • Introductory Exercises • Clear expectations, relevant background, and important theories • Practical, real-world examples • Key Takeaways or quick internal summaries • Key terms that are easily identified • In-chapter assignments • Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill emonstrations that can be easily linked to your syllabus and... Show More

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