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MERLOT II




        

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The Advertising Elasticity of Demand

        

The Advertising Elasticity of Demand

Logo for The Advertising Elasticity of Demand
The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity of demand. The advertising elasticity of demand is a very important concept that can be applied across a range of areas in business studies. The advertising elasticity of demand measures how the demand for a good changes in response to a change in the level of advertising. It is calculated as the percentage change in quantity demanded divided by the percentage change in level of advertising. ... More
Material Type: Simulation
Date Added to MERLOT: July 09, 2002
Date Modified in MERLOT: January 05, 2009
Author:
Send email to bized-info@bized.ac.uk
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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