Perceptual Maps
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Perceptual Maps


Perceptual Maps

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Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains a free Excel template to create perceptual maps quickly and easily. Ideal for undergraduate marketing students.
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: July 03, 2013
Date Modified in MERLOT: July 06, 2013
Submitter: Geoff Fripp
Keywords: excel, marketing, positioning, perceptual map


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
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  • Accessibility Info (none)


Primary Audience: College General Ed, College Lower Division
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: unsure


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