Material Detail

Strategies of MNCs in the Digital Era

Strategies of MNCs in the Digital Era

NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly subscription after that. 

Strategies of Multinational Corporations can decide their long term sustainability in foreign markets. The digital era calls for strategies that are in greater alignment with customer needs and comply with regulations...

Show More


  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.