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Role of Marketing - Great Ideas for Teaching Marketing

Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a marketing course. It assumes no theoretical marketing knowledge, but instead gives a good insight into the student’s existing perceptions and understanding of marketing at the outset of their course. This is a flexible exercise … Continue reading "Role of Marketing"...

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Keywords:
market activities, intro marketing
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
February 21, 2020
Date Modified in MERLOT:
March 7, 2020
Author:
Unknown (Know the author?)
Submitter:
Michelle Kunz
Primary Audience:
College Lower Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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