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Customer Centric Strategy

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business.

While it is important to offer superb customer service, being customer-centric is far more than...

Disciplines:

Business / Marketing

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More about this material

Material Type:: Open (Access) Textbook
Date Added to MERLOT:: October 12, 2021
Date Modified in MERLOT:: December 20, 2021
Author:: Kerri Shields, Centennial College
Submitter:: Cathy Swift

Primary Audience:: College Upper Division, Graduate School
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International