Material Detail

This online calculator can easily be used for an in-class demonstration of the value customer satisfaction and retention brings to a company. The activity should take about 10 minutes, and provides a nice, interactive demonstration of the lifetime value of a customer to a company. The online calculator uses the value and frequency of purchase, annual purchase rate, and referral information to calculate the lifetime value of a customer's purchasing power. This is a quick and easy way to demonstrate the value that customer loyalty and continued patronage can provide a company.

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