Marks & Spencer: A Case Study in International Retailing
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Marks & Spencer: A Case Study in International Retailing

        

Marks & Spencer: A Case Study in International Retailing

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This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the company has suffered a series of misfortunes, both at home (Britain) and abroad.
Material Type: Case Study
Date Added to MERLOT: September 11, 2002
Date Modified in MERLOT: April 28, 2009
Author:
Send email to ialon@brockport.edu
Submitter: Cathy Swift

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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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