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Readings in New Product/Service Management

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Location: Go to Material
Material Type: Collection
Date Added to MERLOT: September 13, 2002
Date Modified in MERLOT: June 15, 2009
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Author: R.G. Chapman Send email to R.G. Chapman 
Submitter : Cathy Swift
Description:
This site provides links to a series of articles concerning New Product and Service Management. There are links to the following topics: Case Studies, Innovation Strategy and Tactics, Process, and Product Success and Failure. Some of the articles are several years old, but they could be used as a source for classroom discussion.
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More information about this material:
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Copyright: yes
Creative Commons: unsure

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