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Evaluating the Packaging of Competitors Using the VIEW Model

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Location: Go to Material
Material Type: Drill and Practice
Technical Format: HTML/Text
Date Added to MERLOT: October 07, 2002
Date Modified in MERLOT: July 21, 2006
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Author:
  Send email to Theresa Clarke 

Submitter : Theresa Clarke

Description:
This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility, information, emotional appeal, and workability.) Instructions are provided for students to complete this exercise.

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More information about this material:
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Copyright: yes
Creative Commons: unsure

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